Macallan Folio 2 70cl

Macallan Folio 2 70cl. One of only 2,000 bottles. Part 2 of a yet to be fully released 24 part series that celebrates the first Macallan advertising campaign. From the first brief from the then Macallan Chairman Peter Shiach in the late 1970s, creative advertising duo David Holmes and Nick Salaman produced 250 individual pieces of advertising for The Macallan spanning three decades. Moving from the small placement beside The Times crossword in 1980 (that features in the first Folio release) to bigger, more creative placements over time, the campaign had an intelligent wit and distinct tone of voice that became almost infectious. Resonating with readers, suppliers and friends, stories were shared in response to the campaign that would soon be inspiration for future ads.

Founded in 1824, The Macallan is one of the world’s most admired and awarded single malt whiskies. The reputation of The Macallan is based on a product of outstanding quality and distinctive character, founded upon a set of guiding principles, the Six Pillars. An obsession with quality has been the hallmark of The Macallan since its founding by Alexander Reidin 1824.

The front image is a water-colour painted by artist Sara Midda.